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History Forum / General / British History / December 2007Re: Red Ken Livingston -- Socialist Hero
OYSTER CARDS... The Oyster brand name was agreed after a lengthy period of research managed by TranSys, the company contracted to deliver the ticketing system in London, and agreed by Transport for London. A number of alternative names were considered; however, Oyster was chosen as a fresh approach that was not directly linked to transport, ticketing or London. According to Andrew McCrum, now of Appella brand name consultants, who was brought in to find a name by Saatchi and Saatchi Design (in turn contracted by TranSys), Oyster was conceived and subsequently promoted because of the metaphorical implications of security and value in the component meanings of the hard bivalve shell and the concealed pearl. Its associations with London through Thames estuary oyster beds and the popular idiom 'the world is your oyster' were also significant factors in its selection as was the uniqueness of the word Oyster. <http://en.wikipedia.org/wiki/Oyster_card> ----------------------------------------------------------------- Hilarious! Brit cutesy-poo gone to hilarious extremes. DSH Lux et Veritas et Libertas Deus Vult > OYSTER CARDS... > [quoted text clipped - 20 lines] > > Brit cutesy-poo gone to hilarious extremes. For once I agree with you. All too often design groups and the like are paid - and cause costs of - millions for 'creating' images and brands that could have come from kids. This 'Oyster' case is one of the worst - a brand name purposely picked to have no direct meaning whatsoever! - and then defended by crazy arguments such as the Thames' historical oyster beds, of which most Londoners have never heard! Let's have another look at the 2012 London Olympics logo, too! Half-a-million just for drawing it. And it's universally regarded as totally useless. However, I'm sure Madison Avenue is just as guilty. Surreyman Fair Enough. DSH Lux et Veritas et Libertas >> OYSTER CARDS... >> [quoted text clipped - 41 lines] > > Surreyman >>OYSTER CARDS... >> [quoted text clipped - 44 lines] > useless. > However, I'm sure Madison Avenue is just as guilty. Not forgetting that Consignia rigmarole. http://www.marcusletter.com/Consignia.htm Financial Times, 13 March 2002 Consignia, the postal company once known as Royal Mail [the British Postal Service], will today return to its old name in an embarrassing climbdown. British mail bosses were the subject of ridicule in March last year when they spent £500,00 ($733,000) on branding consultants who rechristened the venerable institution. Now the group is to spend another £1m consigning the Consignia name to history, as it alters the signs on 3,000 buildings to meet company law requirements. The seemingly trivial issue come as the crisis-hit company today announces losses for the year of £1.1bn ($1.6bn) and 17,000 job cuts. >>> OYSTER CARDS... >>> [quoted text clipped - 61 lines] > seemingly trivial issue come as the crisis-hit company today > announces losses for the year of £1.1bn ($1.6bn) and 17,000 job cuts. Bizarrely, the FT got that wrong - Consignia plc was previously "The Post Office" (it may have been known as "Royal Mail" - actually, that was the name of the service - but that wasn't its name, old or otherwise). Consignia plc became Royal Mail Group plc in 2002. Its subsidiary Post Office Counters Ltd was then re-named Post Office Ltd.  SignatureJohn Briggs Hilarious Indeed. DSH >>>OYSTER CARDS... >>> [quoted text clipped - 61 lines] > crisis-hit company today announces losses for the year of £1.1bn ($1.6bn) > and 17,000 job cuts. |
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